Persistance

persisto logo

Today – July 5, 2017 – I worked on a logo for a learn-to-code opportunity for kids. I had planned on working on this contest over the weekend, but just got around to it today with Independance Day disrupting my habits. In my email inbox sat a message from 99designs.com that one of the contests I watched had posted an announcement. The client, from a company called Persisto, stated that he/she thought their brief wasn’t as clear as they expected it should be, so they clarified, mentioning the use of graduation hats as a design elements. That made me think of a graduation hat in perspective, as in many illustrations. He/she also stated they didn’t want a letterform logo and we designers should focus on the tech aspect of their business. So…I had a graduation hat and the idea of technology and coding. The diamond shape of the hat matched HTML tags! While HTML isn’t exclusively what the business hopes to teach kids, it is considered a fundamental coding language for web and a precursor language to Javascript, one of the main programming languages for all web- and app-based programs.

Like the name Persisto, persistance and perserverance represent the core values of learning and success. I persist in submitting proposals and contests entries. How else can I learn? I know the fundamentals of design. Lynda.com provided me with a Logo Design class that was a great refresher for Illustrator in general. All that’s left is to continue designing. Practice makes perfect.

Take it easy, and remember to smile!

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