Here’s my latest logo design. The clients initially described the project as a typography-based logo. What they ultimately wanted was much different.
The logo is for a line of ice cream that’s erotically themed. “Ice Cream Company” is based on the font used for the Fifty Shades Of Grey. Although I initially was not told that they wanted something with a cartoon face or anything like that, that is eventually what the clients told me they wanted.
So I obliged. I am in illustrator so I have no problem making illustrative logos. They were over the moon for my design, which is what matters the most. They now have a strong logo that will translate well into other medias.
I know I should be treating freelancing as a second job, working 10-20hrs per week to make ends meet. But I admit I forget about that a lot. It’s time once again to make that better.
My husband recently fell near his work and has been unable to work regular hours for the past month. Luckily, his workplace is covering him for much of the work time lost and subsequent surgery. However, January has been slow enough that my position is a drain on the store where I work. I have to drop to part time at best. I’m not complaining. It’s not my employer’s fault that January is slow. It simply renews the need to find bigger and better things for myself.
So I’ve been applying to jobs and spitting out proposals to the freelance winds. Mostly it comes back and splatters in my face. C’est la vie! I am proud of myself for taking it in stride and learning from past mistakes that it’s not personal. It takes a while to get established. I came late to the game somewhat and that’s my own cross to bear.
I love designing and I keep being a creative person no matter where I go from here.
Now that the shameless self-promotion is out of the way…
This post is all about what I’ve learned about promoting myself online. Well, ok, I can’t really say everything because much of it I learned from my current job. However, I’ve finally swallowed my pride and make an account on all the major networks. As you can see above, I have accounts on not only freelancer websites, but also Facebook, Twitter, and Instagram. Not included in this particular ad is Google+ and LinkedIn and of course WordPress. Frankly, the text portion was getting too long so I chose the three most popular over the other three.
This is my invitation, officially, to like, +, follow, subscribe, and email me about design, small business, work and questions you might have about my services.
Please visit behance.net/MeganPawlak for a formal portfolio.
I’ve begun working with Adobe Muse to hopefully make more pages for this blog or else where. I do have a premium subscription with WordPress, but I’m not sure if it allows me to upload webpages designed outside of WordPress.
I want to talk about something near and dear to me: animation. I grew up with animation filling my house. I went to see Ferdinand on New Year’s Day. I loved it. It was adorable and told a solid story. Polar Express has nothing on Ferdinand.
Blue Sky Studios is better known as “that studio that makes Ice Age”. I hate most of the sequels, but their other movies are amazing! Their portfolio includes (aside from Ice Age) Rio, Robots, Epic, Charlie Brown, and now Ferdinand! Of those…I can’t pick a favorite.
I’m a little concerned about Disney’s acquisition of 21st Century Fox as Blue Sky is technically owned by Fox. Blue Sky staying separated from Disney Animation and Pixar is, I think, truely important for fostering the art of animation. Very few other animation houses exist that put out big releases the way way Disney, Dreamworks, and Blue Sky do. Laika – the animation house behind Coraline, The Boxtrolls, and Kubo and the Two Strings – has its own niche, but doesn’t make movies often enough to be popularly recognized. Animation is difficult and time consuming. Not enough big studios can compete with Disney to keep the art alive. I love Disney, but I recognize that diversity matters, even in animation.
So my first day back on the job kinda sucked. But the second day turned out fantastic. Slowly catching up!
Savannah was fantastic, by the way. We took two tours with Old Savannah Tours. Both the day and night tours were well worth the money. The night tour was a “Ghost Tour”. Basically it followed a similar route to the day tour, but talked more about the ghost sightings and haunting legends of Savannah. I tipped the SCAD student who hosted us $10 (all he cash I had left on me). Both tours had “guests” that came aboard and did an act to convey some interesting piece of Savannah history. My favorite was the African American Rosie on the day tour. She did the Rosie the Riveter pose. I can’t recommend this tour company enough!
I discovered whipped honey. So good to eat as a treat all by itself. The Savannah Bee Company had a number of flavors. I didn’t try them all, and I decided to buy a small jar of it to take home. The small jars only came in original and lemon flavors and I wasn’t a fan of the lemon. There was a cinnamon and a chocolate as well. I wish now I had tried them. Maybe I can buy them online. I never looked at their web site. Ah well!
The most dangerous store on the entire trip was the Rocky Mountain Candy Company. The praline alone was worth the trip. The chocolate was excellent too! I wanted to buy the store! I signed up for their newsletter at least and I know it can be ordered online. One day I will have the money to indulge again. We also had their ice cream while we were there. I had the praline of course in a waffle cone. So good and unique. Try it if you ever go to Savannah.
I’m trying to get back into design contests as practice for my skills. Sometimes, several in the last few weeks, I think clients simply don’t know what they want enough to really ask for a design they will like. One contest holder asked for a refund. Two others never picked a winner. It’s not like these contests are cheap at $300+. Or is that an amount most businesses can throw away? I know I can’t!
By the time this publishes, I’ll have been in Savannah, GA for my first anniversary celebration trip. I’m looking forward to it, but the work to get there has been brutal. It’s my own choice. I think it will be worth it in the end. A 4-day weekend after cramming 80 hours into only 9 days. My hard work is paying off. We all know how this goes. Hard work + learning new things = big payoff! My next post will probably be talking about my trip.
Here it is. This is my most recent creation in iterations. I was ranked only 2/5 stars for each design. I tried, and that’s good practice anyway. Why do you think none of them did well in the contest? How could I improve my design thinking? (shown in order of submission, and based on some feedback from the contest holder) The contest holder ultimately asked for a refund.
Name to incorporate in the logo
Slogan to incorporate in the logo
Description of the organization and its target audience
We need a logo design for a new New York based company called Scrybe. Scrybe develops a HIPAA compliant chat application for clinics, doctors offices, and hospitals to use. There are also plans to develop Artificial Intelligence based applications for doctors to use in the near future.
The messaging app allows an entire office, clinic, or hospital communicate with each other in a HIPAA compliant way. There is an iPhone App, Android App, Mac App, Windows App, and can be accessed on the browser. So the overall hope is that this takes over email and become the central communication platform for the office (almost like a Notification Center for the office).
The usefulness of the app comes from the fact that it’s all accessible (mobile, desktop, web) as well as super extensible. So after a couple of months we integrate it with the rest of the software that the office uses so that all the information they need can be accessed via the app (they should never have to leave).
Medical & Pharmaceutical
Colors to explore
Other color requirements
The final design should have some elements of medical, communication, and technology.
I’ve also attached a couple of logos that I like for reference.
Thanks Megan for the design! As I’ve been reviewing the designs, I’ve come to appreciate the ones that are slightly varied from the Slack symbol (bold S surround or in another design). I’m definitely leaning more towards logos that don’t have that same bold S “foundation”.
Thanks Megan, definitely like the current iteration better than the original.
Out of curiosity, if I were to eliminate the need for a chat bubble, or the chat aspect of the logo as a whole, would that inspire any other designs. More along the lines of Artificial Intelligence in chat, or technology in chat.
What a great day! Work went great! And now I’m prepping for my 1 yr wedding anniversary with a trip to Savannah, GA. I’m feeling more comfortable as a someone in charge of production. I get to use all of my skills.
I have a new chance at being me. I can work digitally and physically. It’s not 3D printing or anything, but stores need window decals right? Company cars need logos on them. Truck drivers need to comply with DOT regulations and have their business license information on their trucks. Little girls need copies of their favorite shirt that accidentally got stained and ruined. Schools need branded uniforms. There’s a lot I get to see and do. Most graphic designers never work physically with printers and produce what they are designing. It’s an asset to my skills that I know how logos are used in the real world.
Trust me. If you need a logo get it in vector format as well as .jpg or .png. It will save you money down the road to have a vectors file that can be made as big or as small as you want! You could hire me – shameless plug- to make your logo because my pricing comes with any and all formats you could ever need. If you’ve read my blog you know what my qualifications are. 😉