I wanted to see if opening a separate store that I run myself would add to my profitability. Etsy has the advantage of being a well-established, large business who can play as middle man when things go wrong. However, competition there is so steep that it’s difficult to get started. Etsy charges fees for their service as well. I want to grow. So it makes sense to branch out and try all the different options open to me.
Take it easy and remember to smile. And visit my shop. PLEASE!?
Coupons make sales. Even if it means you make less profit, sometimes it’s worth it. Be good to your customers and they will be good to you.
I’m trying to step up my game and be more active in promoting my shop and what I can do. I want to grow and learn. My next goal is to get to 1 Sale per month in my Etsy Shop. To do it, I’m paying for promoted posts, listings, and an ad campaign to get people to notice my accounts. I also am going to more actively make sure potential customers get coupon codes for favoriting my listings or shop. I think being more active is the biggest thing.
I’m starting to work with Upwork again. I made a fair bit of money last year, but I let it slide when I found a day job I really like. That’s not a good excuse, so I’m back at it. I have a talent for logos and design. I should be leveraging every asset. I could make more if I “went it alone” to find clients, but that would require a lot of accounting and have zero protection. I’m willing to get paid a little less if it means I’m protected from non-paying clients and having to track down the money on my own. I don’t need that additional stress in my life right now.
Finally, I vow, once again, to post more often, more regularly here. It’s good for me, and I hope interesting to other entrepreneurs.
I hope all of you, my dear readers, are having a great early 2019!
It’s ok to be on a path different from the one you start out taking. My experience in the last 2 years has underscored just how unpredictable life is. While I still love design work, The exact type of work I do has shifted.
I recently started a 50 Day Logo Challenge. By subscribing to an email list, I received 50 prompts to design logos. The challenge has made he think differently about what’s good or not because I had to work with so many ideas but only for a single day at a time. I’ve been enjoying it and considering taking the idea a step further. I want to take those prompts and make a series of logos for each. I want each concept to have about 5 different choices, just like I’d show to a client.
I have largely stopped using Upwork, but not because it isn’t a useful resource. I just had to decide how to spend my time. I want to freelance more with logo design. I still think I have talent to offer the field. With this challenge I’ve noticed my execution improving!
My Etsy Shop is helping me out too. I’ve made sales of SVG files, and I’m going to continue to put out listings there. I think it could take off and if it does then I’ll focus on that and leave other freelancing aside. I just have to get there first, so until then, just keep trying all paths until one becomes disentangled from the others.
As of this post, I’ve been working for 3 days, one of them completely in my own. It was really nice! So far, there’s nothing I’m totally in the dark about. I’ve worked with printers and an iron before. I’ve done iron-on transfers on a small scale. The one at the store is a giant 18 inch press instead of a small apparel iron like most people have at home. It’s actually easier to use since it’s hotter and does all the pressing for me! The embroidery machine is not very complicated since I’ve used a sewing machine once or twice, but I’ve yet to have a job to do on it to test myself.
I learned the store does not do its own embroidery design. When they receive an embroidery purchase, they send out custom designs to be converted into an embroidery file. I may look into learning that to add to the store repertoire. I imagine I could do it for a lot cheaper. It may not be a long-term goal for the store, but it can’t hurt. Besides, it will add to my skills as a designer so I can make better decisions about how my designs work in various mediums. I can now ask clients questions such as “do you intend to use the design as embroidery?” It’s one of those skills I would t think I’d ever need to learn, but having it is a huge plus. If I do leave at the end of a year, I could always offer for the store’s owner to have me on file for their embroidery needs.
I wonder if that’s something I want to do long term anyway. I have much interest in crafting and needlearts. I used to do cross stitch and hand embroidery as a kid, I still do crochet, and I recently taught myself to knit. Who knows. Maybe I will find out I didn’t know what I wanted to do all along. I have wanted to be a crafter for years. But it doesn’t pay to make hats all day. Embroidery files and making iron-on patches would be a big seller. Making something on a machine is always better than by hand in terms of making a business profitable. I’ve often thought about purchasing a knitting machine to sell knit clothing, but that’s a discussing for another post.
It’s no surprise that nerves are part of the first day at any new job. Mine started with needing to use the toilet only to find out there was a problem. The pipes leaked black stinky water on top of my smelly deposits. Perfect. Just what I wanted on the first day at a new job. At least it can’t get worse! I’m asking to use the toilet at the company next door. I told them I’d be back.
So far so good. It’s a lot to do. I’m not alone right now so that’s the really good news. I’m sure that will be me in a year. The processes are common sense for the most part. They comply with what I already know about printing. The embroidery machine is new to me but also is similar to a normal sewing machine. I’m not as completely in the dark as I could have been. Yay!