…of my family members shows me that most of them would prefer buying ready-made products. This is one of the reasons I made a move to have a second, independent shop on my website. While Etsy has the advantage of a large audience, it isn’t in the spirit of Etsy to sell commercially produced products as the mainstay of an Etsy Shop.
I did, however, post one of my Pitbull Life shirts to see what would happen. I’m just leaving it there for anyone to find, but not advertising it like I would my other listings. It’s an experiment.
I’m not sure yet what will do well in my shop. I do have some data on website traffic, but until I get some actual buyers, it’s pretty hard to know where to focus. So I keep doing what I like and hopefully that means someone else will like it too.
I ordered myself a shirt so I can see the quality for myself. Printful offers a few options in terms of technique. If I don’t like the quality, I can restrict what I offer to the products they make with only certain techniques. To shorten the story, I’ve heard of, and seen, some pretty shoddy examples of Direct-to-Garment printing, and I don’t want to offer it if the price isn’t right for the quality. I do know that many of the apparel choices are from Bella Canvas which is much higher quality than the Gildan brand and thus worth the extra money to buy.
I wanted to see if opening a separate store that I run myself would add to my profitability. Etsy has the advantage of being a well-established, large business who can play as middle man when things go wrong. However, competition there is so steep that it’s difficult to get started. Etsy charges fees for their service as well. I want to grow. So it makes sense to branch out and try all the different options open to me.
Take it easy and remember to smile. And visit my shop. PLEASE!?
Coupons make sales. Even if it means you make less profit, sometimes it’s worth it. Be good to your customers and they will be good to you.
I’m trying to step up my game and be more active in promoting my shop and what I can do. I want to grow and learn. My next goal is to get to 1 Sale per month in my Etsy Shop. To do it, I’m paying for promoted posts, listings, and an ad campaign to get people to notice my accounts. I also am going to more actively make sure potential customers get coupon codes for favoriting my listings or shop. I think being more active is the biggest thing.
I’m starting to work with Upwork again. I made a fair bit of money last year, but I let it slide when I found a day job I really like. That’s not a good excuse, so I’m back at it. I have a talent for logos and design. I should be leveraging every asset. I could make more if I “went it alone” to find clients, but that would require a lot of accounting and have zero protection. I’m willing to get paid a little less if it means I’m protected from non-paying clients and having to track down the money on my own. I don’t need that additional stress in my life right now.
Finally, I vow, once again, to post more often, more regularly here. It’s good for me, and I hope interesting to other entrepreneurs.
I hope all of you, my dear readers, are having a great early 2019!
It’s ok to be on a path different from the one you start out taking. My experience in the last 2 years has underscored just how unpredictable life is. While I still love design work, The exact type of work I do has shifted.
I recently started a 50 Day Logo Challenge. By subscribing to an email list, I received 50 prompts to design logos. The challenge has made he think differently about what’s good or not because I had to work with so many ideas but only for a single day at a time. I’ve been enjoying it and considering taking the idea a step further. I want to take those prompts and make a series of logos for each. I want each concept to have about 5 different choices, just like I’d show to a client.
I have largely stopped using Upwork, but not because it isn’t a useful resource. I just had to decide how to spend my time. I want to freelance more with logo design. I still think I have talent to offer the field. With this challenge I’ve noticed my execution improving!
My Etsy Shop is helping me out too. I’ve made sales of SVG files, and I’m going to continue to put out listings there. I think it could take off and if it does then I’ll focus on that and leave other freelancing aside. I just have to get there first, so until then, just keep trying all paths until one becomes disentangled from the others.