Posted on Leave a comment

Manual Focus

Note: The images below link to a book on amazon.com. This is not a paid promotion or review. Any opinions expressed are entirely my own and do not reflect upon the author of the book.

So freelancing fell by the wayside in the last year and a half. OOPS! It’s not that I didn’t enjoy the work. I got caught up in landing a day-job that I turned out to absolutely love. That turn of events actually reinvigorated my desire to sell what I make. If it means I need multiple platforms then that’s what I’ll do. Jumping further in, unsatisfied with free resources online, I found a book – while working said day-job – and it’s going to be another tool in my arsenal to keep trying and making this thing work.

No lie: I’ve been a failure a great deal on this journey. Go back to the beginning and count them. I’ve had two day-jobs in that time and discovered that I am actually really good at customer service! That’s a very good thing since it’s been a weakness of mine since I was born. Treating my depression was the beginning of my new life. I wouldn’t give it up even if I go broke trying.

I don’t want to actually go broke. Please, Powers-That-Be, save me from THAT. 😛

The book I bought, was gifted by my mom, is called Mind Your Business: A Workbook to Grow Your Creative Passion into a Full-time Gig by Ilana Griffo. What I like about it most is the focus on creatives. It’s not a “business book” (it totally is though). It’s a guide that says, “Here’s something to think about, and then do it!” I’ve only read the first few pages. It’s written in plain English with very little jargon to get in the way.

Not only that, but it’s written by a typography lover, so there’s always something interesting to look at. That’s really how I found it in the first place: the beautiful cover!

Just paying through it, I can tell there’s a lot of exercises and thoughtful nudges in the form of list-making, brainstorming, and graphics that illustrate business ideas visually. YES! A CREATIVE AUTHOR THAT GETS IT! I mean, check out this glimpse of a cake diagram to fill in about branding:

Anyway, I’m going to read some more and hopefully learn something new!


Take it easy and remember to smile!

Posted on Leave a comment

Aggressive Prices

I had to make a big decision about my shop. How much should I charge for a service?

It’s a question as old as time for artists. How to price your service or products within reason but also aggressively enough to earn meaningful amounts of money for your work. Since I’m still an e-commerce amateur, I’m sticking to the less-expensive side.

Logos cost $200. If I’m doing all the legwork, then this is a threshold I can’t go below. There is a process. I think it’s a value for the money. You start with 3 options to mix and match, and you are an important part of the design decisions. Communication is key to good design. Remember that a good logo can make your business rememberable at a glance.

Need a logo? Get Yours Now before the prices increase. 😉

Take it easy and remember to smile.

Posted on Leave a comment

My goals

Coupons make sales. Even if it means you make less profit, sometimes it’s worth it. Be good to your customers and they will be good to you.

I’m trying to step up my game and be more active in promoting my shop and what I can do. I want to grow and learn. My next goal is to get to 1 Sale per month in my Etsy Shop. To do it, I’m paying for promoted posts, listings, and an ad campaign to get people to notice my accounts. I also am going to more actively make sure potential customers get coupon codes for favoriting my listings or shop. I think being more active is the biggest thing.

Save 10.0% on select products from NETGEAR with promo code 10OFFPRO3PK, through 2/18 while supplies last.

I’m starting to work with Upwork again. I made a fair bit of money last year, but I let it slide when I found a day job I really like. That’s not a good excuse, so I’m back at it. I have a talent for logos and design. I should be leveraging every asset. I could make more if I “went it alone” to find clients, but that would require a lot of accounting and have zero protection. I’m willing to get paid a little less if it means I’m protected from non-paying clients and having to track down the money on my own. I don’t need that additional stress in my life right now.

Finally, I vow, once again, to post more often, more regularly here. It’s good for me, and I hope interesting to other entrepreneurs.

I hope all of you, my dear readers, are having a great early 2019!

Take it easy and remember to smile!

Posted on 1 Comment

Journeys Have Many Paths

It’s ok to be on a path different from the one you start out taking. My experience in the last 2 years has underscored just how unpredictable life is. While I still love design work, The exact type of work I do has shifted.

I recently started a 50 Day Logo Challenge. By subscribing to an email list, I received 50 prompts to design logos. The challenge has made he think differently about what’s good or not because I had to work with so many ideas but only for a single day at a time. I’ve been enjoying it and considering taking the idea a step further. I want to take those prompts and make a series of logos for each. I want each concept to have about 5 different choices, just like I’d show to a client.

I have largely stopped using Upwork, but not because it isn’t a useful resource. I just had to decide how to spend my time. I want to freelance more with logo design. I still think I have talent to offer the field. With this challenge I’ve noticed my execution improving!

My Etsy Shop is helping me out too. I’ve made sales of SVG files, and I’m going to continue to put out listings there. I think it could take off and if it does then I’ll focus on that and leave other freelancing aside. I just have to get there first, so until then, just keep trying all paths until one becomes disentangled from the others.

Take it easy and remember to smile!

Posted on

Back to the Proposal Grind

I know I should be treating freelancing as a second job, working 10-20hrs per week to make ends meet. But I admit I forget about that a lot. It’s time once again to make that better.

My husband recently fell near his work and has been unable to work regular hours for the past month. Luckily, his workplace is covering him for much of the work time lost and subsequent surgery. However, January has been slow enough that my position is a drain on the store where I work. I have to drop to part time at best. I’m not complaining. It’s not my employer’s fault that January is slow. It simply renews the need to find bigger and better things for myself.

So I’ve been applying to jobs and spitting out proposals to the freelance winds. Mostly it comes back and splatters in my face. C’est la vie! I am proud of myself for taking it in stride and learning from past mistakes that it’s not personal. It takes a while to get established. I came late to the game somewhat and that’s my own cross to bear.

I love designing and I keep being a creative person no matter where I go from here.

Take it easy and remember to smile.

Posted on

Network with Me!

Find me on Upwork.com/fl/meganpawlak and Freelancer.com/U/meganpawlak twitter.com/MeganPawlak84 Facebook.com/meganpawlak84 instagram.com/meganpawlak meganpawlak84@gmail.com

Now that the shameless self-promotion is out of the way…

This post is all about what I’ve learned about promoting myself online. Well, ok, I can’t really say everything because much of it I learned from my current job. However, I’ve finally swallowed my pride and make an account on all the major networks. As you can see above, I have accounts on not only freelancer websites, but also Facebook, Twitter, and Instagram. Not included in this particular ad is Google+ and LinkedIn and of course WordPress. Frankly, the text portion was getting too long so I chose the three most popular over the other three.

This is my invitation, officially, to like, +, follow, subscribe, and email me about design, small business, work and questions you might have about my services.

Please visit behance.net/MeganPawlak for a formal portfolio.

I’ve begun working with Adobe Muse to hopefully make more pages for this blog or else where. I do have a premium subscription with WordPress, but I’m not sure if it allows me to upload webpages designed outside of WordPress.

Always learning.

Take it easy and remember to smile!

Posted on

Time Travels Towards…

…what? I have no idea. I wanted to use alliteration and that’s what came to mind.  I haven’t written much in the past two weeks for two reasons. For one, my job makes me stressed out enough that I have not been able to put the work in for freelancing. For two, my time has been sucked away by looking for an apartment and moving. My official move-in date is August 25th. It’s not likely anything is going to change until then. 

It feels horrible. I’ve been trying to submit proposals on Upwork and do at least one contest entry per week to keep up my practice. I haven’t landed any other freelance jobs and I know that’s because I barely put in 5 hours per week. I haven’t advertised on social media either. 

So that changes today. I must, at least, attempt 1 social media posting per week with a link to my Upwork profile. Posts from me will always be scheduled to drop at 6am to maximize the possibility that people will see it by chance. Here’s to hope for the future. 

Take it easy and remember to smile. 

Posted on

Indescribable Inertia

I grew up in a house. My parents owned houses my entire life. When I turned 30 I was finally able to move out with my then-boyfriend to a very nice 1-bedroom in Wheaton, IL. It was a lucky find and I love it here. I don’t want to move away from Wheaton. But there’s nothing we can afford but studio apartments, which would be a huge step down in room for us. 

It should be air in the wind compared to the journey I’m on trying to work full time and make time to freelance. It’s stressful with so much up in the air in the next 3 weeks. I’m doing my best, but I’m floundering a little right now. I’m being pulled in different directions and the net force feels like zero, but I know I’ll still keep moving one way or another. 

I managed to send out a proposal for a job on Upwork.com tonight. That felt nice. I’m also trying to make a t-shirt design for my husband. On top of that, my husband won some plane tickets at work. While that’s nice that we have a flight to use sometime between now and next February, it’s really hard to even think about that. It’s the final straw on the camel’s back. I want to focus on work, our lives, and my own happiness. Trip planning will have to wait until September. 

Take it easy and remember to smile. 

Posted on 2 Comments

deejay.photo


This design showcases the entertainment and event planning part of Ronnie’s business. The brief mentioned that the client wanted to see a design with foil in it, so I made my cards using the 877C Pantone swatch. Of course, the client could choose to have his cards foil stamped, which is more expensive. Either way, I included a mockup of the card so the client could see where the foil/metallic ink would go. The black area is what will be silver in the final design. The client also wanted the card to be two-sided so I put his contact information on the back. Since the logo was already a camera, I thought I’d stay away from photography related iconography. 

I chose to make this card tall instead of wide to emphasize the spotlight on the camera logo, which will be silver. It also affords the logo some much needed space. The client provided a logo, but I thought the lettering, especially the small lettering under the deejay.photo, would be too small when it came to print. I did a test print on my home printer and it bled fiercely. I know that professional printers would have much better detail in their prints, but why run the risk? I beefed up the typography while maintaining the weight proportions of the original.

Posted on

Holding Two Jobs

Anyone who has had to work two jobs knows it’s unpleasant unless it’s 2 strictly part time jobs. I, of course, don’t fall into that category. I don’t even get paid time off since I’m an independent contractor and self-employed. There’s a real freedom to that. 

There’s also the problem that I don’t make nearly as much as I used to in a corporate job. I’m not complaining here. It is what it is. Having to be full time is a time-sink that doesn’t, yet, pay enough for the long run. I think that will get better soon. I also think I need to stop crashing at the end of the day and do design work! I feel awful about it. No more! Starting next week I take it seriously. I start treating my own freelancing as a second job that needs part-time dedication, at least 10 hours per week. 

This is it! Do or die! There is no try, only do! Where’s that from? Anyway, I’m still determined to get myself established in the freelancing world. I’ve been submitting proposals, at least one every couple of days. I can show that I’m actively trying. What I need to do is still look up a contest or two in the meantime to work on. That gets me practice even if I never win. 

Red. Yellow. Green. GO!

Take it easy and remember to smile.