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Aggressive Prices

I had to make a big decision about my shop. How much should I charge for a service?

It’s a question as old as time for artists. How to price your service or products within reason but also aggressively enough to earn meaningful amounts of money for your work. Since I’m still an e-commerce amateur, I’m sticking to the less-expensive side.

Logos cost $200. If I’m doing all the legwork, then this is a threshold I can’t go below. There is a process. I think it’s a value for the money. You start with 3 options to mix and match, and you are an important part of the design decisions. Communication is key to good design. Remember that a good logo can make your business rememberable at a glance.

Need a logo? Get Yours Now before the prices increase. 😉

Take it easy and remember to smile.

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My goals

Coupons make sales. Even if it means you make less profit, sometimes it’s worth it. Be good to your customers and they will be good to you.

I’m trying to step up my game and be more active in promoting my shop and what I can do. I want to grow and learn. My next goal is to get to 1 Sale per month in my Etsy Shop. To do it, I’m paying for promoted posts, listings, and an ad campaign to get people to notice my accounts. I also am going to more actively make sure potential customers get coupon codes for favoriting my listings or shop. I think being more active is the biggest thing.

Save 10.0% on select products from NETGEAR with promo code 10OFFPRO3PK, through 2/18 while supplies last.

I’m starting to work with Upwork again. I made a fair bit of money last year, but I let it slide when I found a day job I really like. That’s not a good excuse, so I’m back at it. I have a talent for logos and design. I should be leveraging every asset. I could make more if I “went it alone” to find clients, but that would require a lot of accounting and have zero protection. I’m willing to get paid a little less if it means I’m protected from non-paying clients and having to track down the money on my own. I don’t need that additional stress in my life right now.

Finally, I vow, once again, to post more often, more regularly here. It’s good for me, and I hope interesting to other entrepreneurs.

I hope all of you, my dear readers, are having a great early 2019!

Take it easy and remember to smile!

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Journeys Have Many Paths

It’s ok to be on a path different from the one you start out taking. My experience in the last 2 years has underscored just how unpredictable life is. While I still love design work, The exact type of work I do has shifted.

I recently started a 50 Day Logo Challenge. By subscribing to an email list, I received 50 prompts to design logos. The challenge has made he think differently about what’s good or not because I had to work with so many ideas but only for a single day at a time. I’ve been enjoying it and considering taking the idea a step further. I want to take those prompts and make a series of logos for each. I want each concept to have about 5 different choices, just like I’d show to a client.

I have largely stopped using Upwork, but not because it isn’t a useful resource. I just had to decide how to spend my time. I want to freelance more with logo design. I still think I have talent to offer the field. With this challenge I’ve noticed my execution improving!

My Etsy Shop is helping me out too. I’ve made sales of SVG files, and I’m going to continue to put out listings there. I think it could take off and if it does then I’ll focus on that and leave other freelancing aside. I just have to get there first, so until then, just keep trying all paths until one becomes disentangled from the others.

Take it easy and remember to smile!

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50 Days of Logos – #dailylogochallenge

This post will be updated as I make more days.

Day 1: Rocketship

Day 2: Hot Air Balloon

Day 3: Panda

Day 4: Single Letter Logo

Day 5: Driverless Car Day 6: Coffee Shop

Day 7: Fashion Brand Wordmark

Day 8: Ski Mountain Logo

Day 9: Streaming Music Startup

Day 10: Flame Logo

Day 12: Airline

Day 13: Barber Shop

Day 14: Cloud Computing

Day 15: Hand Lettering

Day 16: Fox

Day 17: Geometric Logo

Day 18: Cupcake

Day 19: Kangaroo

Day 20: National Park

Day 21: Granola Company

Day 22: City Logo

Day 23: Boat

Day 24: Bicycle Shop

Day 25: Photographer Logo

Day 26: Paper Airplane

Day 27: Ice Cream Shop

Day 28: Hip Clothing Brand

Day 29: Rideshare Company

Day 30: Sneaker Company

Day 31: Lighthouse

Day 32: Sports Team

Day 33: Burger Joint

Day 34: Social Media Website

Day 35: Dinosaur Amusement Park

Day 36: Record Label

Day 37: Television News Network

Day 38: College or University

Day 39: Messaging App

Day 40: Camera App

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Back to the Proposal Grind

I know I should be treating freelancing as a second job, working 10-20hrs per week to make ends meet. But I admit I forget about that a lot. It’s time once again to make that better.

My husband recently fell near his work and has been unable to work regular hours for the past month. Luckily, his workplace is covering him for much of the work time lost and subsequent surgery. However, January has been slow enough that my position is a drain on the store where I work. I have to drop to part time at best. I’m not complaining. It’s not my employer’s fault that January is slow. It simply renews the need to find bigger and better things for myself.

So I’ve been applying to jobs and spitting out proposals to the freelance winds. Mostly it comes back and splatters in my face. C’est la vie! I am proud of myself for taking it in stride and learning from past mistakes that it’s not personal. It takes a while to get established. I came late to the game somewhat and that’s my own cross to bear.

I love designing and I keep being a creative person no matter where I go from here.

Take it easy and remember to smile.

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Medical AI in Communication

Here it is. This is my most recent creation in iterations. I was ranked only 2/5 stars for each design. I tried, and that’s good practice anyway. Why do you think none of them did well in the contest? How could I improve my design thinking? (shown in order of submission, and based on some feedback from the contest holder) The contest holder ultimately asked for a refund.

Background information

Name to incorporate in the logo

Scrybe

Slogan to incorporate in the logo

Unspecified

Description of the organization and its target audience

We need a logo design for a new New York based company called Scrybe. Scrybe develops a HIPAA compliant chat application for clinics, doctors offices, and hospitals to use. There are also plans to develop Artificial Intelligence based applications for doctors to use in the near future.

The messaging app allows an entire office, clinic, or hospital communicate with each other in a HIPAA compliant way. There is an iPhone App, Android App, Mac App, Windows App, and can be accessed on the browser. So the overall hope is that this takes over email and become the central communication platform for the office (almost like a Notification Center for the office).

The usefulness of the app comes from the fact that it’s all accessible (mobile, desktop, web) as well as super extensible. So after a couple of months we integrate it with the rest of the software that the office uses so that all the information they need can be accessed via the app (they should never have to leave).

Industry

Medical & Pharmaceutical

Visual style

Colors to explore

Other color requirements

Unspecified

Style Attributes

 Screen Shot 2017-10-30 at 1.43.51 PM

Design inspiration

Unspecified

References

Attachments

Other notes

The final design should have some elements of medical, communication, and technology.

I’ve also attached a couple of logos that I like for reference.

SCRYBE

vrk7bp commented on #3

8 days ago

Thanks Megan for the design! As I’ve been reviewing the designs, I’ve come to appreciate the ones that are slightly varied from the Slack symbol (bold S surround or in another design). I’m definitely leaning more towards logos that don’t have that same bold S “foundation”.

SCRYBE2

vrk7bp commented on #52

7 days ago

Thanks Megan, definitely like the current iteration better than the original.

Out of curiosity, if I were to eliminate the need for a chat bubble, or the chat aspect of the logo as a whole, would that inspire any other designs. More along the lines of Artificial Intelligence in chat, or technology in chat.

SCRYBE3SCRYBE4

 

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Accomplished

What a great day! Work went great! And now I’m prepping for my 1 yr wedding anniversary with a trip to Savannah, GA. I’m feeling more comfortable as a someone in charge of production. I get to use all of my skills.

I have a new chance at being me. I can work digitally and physically. It’s not 3D printing or anything, but stores need window decals right? Company cars need logos on them. Truck drivers need to comply with DOT regulations and have their business license information on their trucks. Little girls need copies of their favorite shirt that accidentally got stained and ruined. Schools need branded uniforms. There’s a lot I get to see and do. Most graphic designers never work physically with printers and produce what they are designing. It’s an asset to my skills that I know how logos are used in the real world.

Trust me. If you need a logo get it in vector format as well as .jpg or .png. It will save you money down the road to have a vectors file that can be made as big or as small as you want! You could hire me – shameless plug- to make your logo because my pricing comes with any and all formats you could ever need. If you’ve read my blog you know what my qualifications are. 😉

Take it easy and remember to smile!

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The Most Greatest Awesomeness

I never claimed to always use words gud. 

Anyway, this week was good. It started out hectic but we hired a third person at work and that helped so much with catching up and having less to worry about in production. I’m sure when things get crazy we will really appreciate the third pair of hands around the shop!

In other news, I’ve had some time to play games. Been playing Legend of Zelda: Breath of the Wild. A really great addition to the franchise. I had a few late nights playing Rimworld. It’s still in alpha, but it has only gotten more fun to play! And last, but not least, I finally installed Undertale. I know all the twists and turns but it’s still fun to go through it myself. I wanted to see how hard the battles were. I need a controller to play the game properly. I needed the stress relief during the crazy time last week. 

My brother-in-law asked if I could design a website. I told him the truth that I can do very basic sites, and since I have a Creative Cloud subscription I have Dreamweaver. I spent a few hours, too many hours, learning a little coding as I stumbled through the very most basic steps of a website. It’s not great, but it’s got all of the requested information on it! I think I learned enough to start over with a more clean CSS file and way cleaner coding. It really helps that Dreamweaver now has a fiction where you can look up what code does by right-clicking on it. A great addition to the program so you don’t need a ridiculous coding bible door-stop. Then again I shouldn’t talk since I own both The Art and Artefacts of Zelda and The Illusion of Life (the long and thick tome that describes the art and magic of Disney animation – and that’s totally a pun). 

Take it easy and remember to smile!

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Machine Embroidery is Kryptonite

I’m in production. That’s my job. In this case it means I make stuff. I run a printer, embroidery machine, and a hot iron press. Car decals and custom t-shirts are most popular, and thankfully the most straightforward to make. Embroidery, now that’s another issue. 

My mom is a sewer. She likes sewing doll clothing mostly. I’ve been familiar with how a sewing machgine works since I was much younger, but this embroidery machine boggles my mind. So many more things can go wrong with it than on a sewing machine. Also, it’s never clear whether I’ve done something wrong to it or it’s just plain malfunctioning. In one case, I had a pattern that would sew fine until it got to this one area, then it would say the thread broke even though it clearly hadn’t.  I have no idea who to troubleshoot that. You see what I mean!?

Sometimes the backing material is too light. Sometimes the thread randomly messes up when it was fine a few seconds ago. It’s very frustrating to work with a complex machine like this. It’s not that I don’t have help, but I need to be able to diagnose these problems on my own so I can ask for the solution instead of floundering like an amateur. I am an amateur. What I don’t want is for customers to think that about the store! 

I’m learning new things all the time. I actually like my job most of the time. However, I don’t want to ever run a store like this. I’m confused all the time about pricing and products and what we can and can’t do. I can tell you how long it takes me in production, but not how much that time and materials are worth. 

When I think about pricing, I usually try to make it easy on both myself and the customer. Set pricing for certain services or products. If you read my blog when I post, then you’ve seen I’ve posted a couple of ads for my services at Guru.com. You’ll probably see more like them in the future. Design, I think is best represented by a per-hour rate, while a specific product would be a flat minimum budget. For example, another product that might be a flat rate would be image editing: $1/photo with a minim price of $25 for light balancing, basic spot removal, and background removal. Given that photos like that take minutes, it’s actually less time to turn around 25 images for one client since they will likely all be similar. Thus it makes sense to change the $25 even if it’s only one image because there would be a lot of “empty time” before and after to turn the job around in production. On the other hand, if a client wants beauty editing for their products, those images would take hours per image, and vary too greatly to charge a flat fee, so charging $15/hr makes more sense. 

Did I lose you? Sorry. Talking about pricing is one of the trickiest parts of any business. I struggle with it all time. This probably won’t be the last time. 

Take it easy and remember to smile. 

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Branding

I work at a shop that does signage and branding as well as graphic design. That influence has led me to think that there’s a better way to embrace my name as a brand. You’ll notice that there’s a new profile picture and banner across my social media and web presence.

Let me know what you think. I’m open to feedback. My idea was to have it be bold and still have color as an accent. So I narrowed it down to black and two shades of green. If I ever need it in black and white I will likely have a single white stripe where the dark green is and the lighter shade will be black. That maintains the stripe effect while simplifying for one-color applications if needed. The M would be recognizeable on its own, which is a big plus!

Take it easy and remember to smile!