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An Informal Poll

…of my family members shows me that most of them would prefer buying ready-made products. This is one of the reasons I made a move to have a second, independent shop on my website. While Etsy has the advantage of a large audience, it isn’t in the spirit of Etsy to sell commercially produced products as the mainstay of an Etsy Shop.

I did, however, post one of my Pitbull Life shirts to see what would happen. I’m just leaving it there for anyone to find, but not advertising it like I would my other listings. It’s an experiment.

I’m not sure yet what will do well in my shop. I do have some data on website traffic, but until I get some actual buyers, it’s pretty hard to know where to focus. So I keep doing what I like and hopefully that means someone else will like it too.

I ordered myself a shirt so I can see the quality for myself. Printful offers a few options in terms of technique. If I don’t like the quality, I can restrict what I offer to the products they make with only certain techniques. To shorten the story, I’ve heard of, and seen, some pretty shoddy examples of Direct-to-Garment printing, and I don’t want to offer it if the price isn’t right for the quality. I do know that many of the apparel choices are from Bella Canvas which is much higher quality than the Gildan brand and thus worth the extra money to buy.

As always, still learning, still journeying.

Take it easy and remember to smile!

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Accomplished

What a great day! Work went great! And now I’m prepping for my 1 yr wedding anniversary with a trip to Savannah, GA. I’m feeling more comfortable as a someone in charge of production. I get to use all of my skills.

I have a new chance at being me. I can work digitally and physically. It’s not 3D printing or anything, but stores need window decals right? Company cars need logos on them. Truck drivers need to comply with DOT regulations and have their business license information on their trucks. Little girls need copies of their favorite shirt that accidentally got stained and ruined. Schools need branded uniforms. There’s a lot I get to see and do. Most graphic designers never work physically with printers and produce what they are designing. It’s an asset to my skills that I know how logos are used in the real world.

Trust me. If you need a logo get it in vector format as well as .jpg or .png. It will save you money down the road to have a vectors file that can be made as big or as small as you want! You could hire me – shameless plug- to make your logo because my pricing comes with any and all formats you could ever need. If you’ve read my blog you know what my qualifications are. 😉

Take it easy and remember to smile!

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Machine Embroidery is Kryptonite

I’m in production. That’s my job. In this case it means I make stuff. I run a printer, embroidery machine, and a hot iron press. Car decals and custom t-shirts are most popular, and thankfully the most straightforward to make. Embroidery, now that’s another issue. 

My mom is a sewer. She likes sewing doll clothing mostly. I’ve been familiar with how a sewing machgine works since I was much younger, but this embroidery machine boggles my mind. So many more things can go wrong with it than on a sewing machine. Also, it’s never clear whether I’ve done something wrong to it or it’s just plain malfunctioning. In one case, I had a pattern that would sew fine until it got to this one area, then it would say the thread broke even though it clearly hadn’t.  I have no idea who to troubleshoot that. You see what I mean!?

Sometimes the backing material is too light. Sometimes the thread randomly messes up when it was fine a few seconds ago. It’s very frustrating to work with a complex machine like this. It’s not that I don’t have help, but I need to be able to diagnose these problems on my own so I can ask for the solution instead of floundering like an amateur. I am an amateur. What I don’t want is for customers to think that about the store! 

I’m learning new things all the time. I actually like my job most of the time. However, I don’t want to ever run a store like this. I’m confused all the time about pricing and products and what we can and can’t do. I can tell you how long it takes me in production, but not how much that time and materials are worth. 

When I think about pricing, I usually try to make it easy on both myself and the customer. Set pricing for certain services or products. If you read my blog when I post, then you’ve seen I’ve posted a couple of ads for my services at Guru.com. You’ll probably see more like them in the future. Design, I think is best represented by a per-hour rate, while a specific product would be a flat minimum budget. For example, another product that might be a flat rate would be image editing: $1/photo with a minim price of $25 for light balancing, basic spot removal, and background removal. Given that photos like that take minutes, it’s actually less time to turn around 25 images for one client since they will likely all be similar. Thus it makes sense to change the $25 even if it’s only one image because there would be a lot of “empty time” before and after to turn the job around in production. On the other hand, if a client wants beauty editing for their products, those images would take hours per image, and vary too greatly to charge a flat fee, so charging $15/hr makes more sense. 

Did I lose you? Sorry. Talking about pricing is one of the trickiest parts of any business. I struggle with it all time. This probably won’t be the last time. 

Take it easy and remember to smile. 

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Design and Other Conundrenigmas

I want to be good at design. But am I good at design? It’s an odd question. Design has no right or wrong. A designer follows the whims of the client even when they want something ugly. We designers solve visual problems, but we generally don’t decide what gets the stamp of approval in the eye of a client. A better question: do I provide work that clients want.

I’ve pleased a few clients and I’m eager to please more. Sometimes I doubt that I can, but I’m not giving up! Have a degree! Despite recent history I have a good work ethic!

I interviewed for a job on July 11, 2017. I was nervous because I have to take the job if they want me. I have to try. It would mean less time for freelancing too. But if I turn them down I lose my unemployment benefits. That’s my biggest worry. That I’m too short or not strong enough for the job but I have to do it anyway. I’m afraid of what having a full time job will mean for me. I have to to try. I have to repeat that to myself.

So what to do? I’d love to learn more about how a print-shop makes car decals and logo products. This job would teach me a lot about how files are formatted and sent to the printer. In turn, that would give me a perspective on doing graphic design work and what’s going on in the world of large-scale work. I have to try.

Take it easy and remember to smile!