…of my family members shows me that most of them would prefer buying ready-made products. This is one of the reasons I made a move to have a second, independent shop on my website. While Etsy has the advantage of a large audience, it isn’t in the spirit of Etsy to sell commercially produced products as the mainstay of an Etsy Shop.
I did, however, post one of my Pitbull Life shirts to see what would happen. I’m just leaving it there for anyone to find, but not advertising it like I would my other listings. It’s an experiment.
I’m not sure yet what will do well in my shop. I do have some data on website traffic, but until I get some actual buyers, it’s pretty hard to know where to focus. So I keep doing what I like and hopefully that means someone else will like it too.
I ordered myself a shirt so I can see the quality for myself. Printful offers a few options in terms of technique. If I don’t like the quality, I can restrict what I offer to the products they make with only certain techniques. To shorten the story, I’ve heard of, and seen, some pretty shoddy examples of Direct-to-Garment printing, and I don’t want to offer it if the price isn’t right for the quality. I do know that many of the apparel choices are from Bella Canvas which is much higher quality than the Gildan brand and thus worth the extra money to buy.
I had to make a big decision about my shop. How much should I charge for a service?
It’s a question as old as time for artists. How to price your service or products within reason but also aggressively enough to earn meaningful amounts of money for your work. Since I’m still an e-commerce amateur, I’m sticking to the less-expensive side.
Logos cost $200. If I’m doing all the legwork, then this is a threshold I can’t go below. There is a process. I think it’s a value for the money. You start with 3 options to mix and match, and you are an important part of the design decisions. Communication is key to good design. Remember that a good logo can make your business rememberable at a glance.
I wanted to see if opening a separate store that I run myself would add to my profitability. Etsy has the advantage of being a well-established, large business who can play as middle man when things go wrong. However, competition there is so steep that it’s difficult to get started. Etsy charges fees for their service as well. I want to grow. So it makes sense to branch out and try all the different options open to me.
Take it easy and remember to smile. And visit my shop. PLEASE!?