Posted on Leave a comment

A Strange Turn of Events

Remember I sdetailed my plans to use Redbubble.com as an outlet for some of my designs? It turns out the one piece that sells there is a watercolor piece of the Tybee Lighthouse outside of Savannah, GA. It’s beautiful, but not what I’d thought would be my best seller. I guess I need to refocus what I use for Redbubble!

The piece has sold twice as a sticker, which is also not what I expected. I should stop having any expectations like this! I obviously do not know anything about what might sell. That’s why you always put out everything you have until you find your niche! I will have to remember this…

Take it easy and remember to smile!

Posted on Leave a comment

50 Days of Logos – #dailylogochallenge

This post will be updated as I make more days.

Day 1: Rocketship

Day 2: Hot Air Balloon

Day 3: Panda

Day 4: Single Letter Logo

Day 5: Driverless Car Day 6: Coffee Shop

Day 7: Fashion Brand Wordmark

Day 8: Ski Mountain Logo

Day 9: Streaming Music Startup

Day 10: Flame Logo

Day 12: Airline

Day 13: Barber Shop

Day 14: Cloud Computing

Day 15: Hand Lettering

Day 16: Fox

Day 17: Geometric Logo

Day 18: Cupcake

Day 19: Kangaroo

Day 20: National Park

Day 21: Granola Company

Day 22: City Logo

Day 23: Boat

Day 24: Bicycle Shop

Day 25: Photographer Logo

Day 26: Paper Airplane

Day 27: Ice Cream Shop

Day 28: Hip Clothing Brand

Day 29: Rideshare Company

Day 30: Sneaker Company

Day 31: Lighthouse

Day 32: Sports Team

Day 33: Burger Joint

Day 34: Social Media Website

Day 35: Dinosaur Amusement Park

Day 36: Record Label

Day 37: Television News Network

Day 38: College or University

Day 39: Messaging App

Day 40: Camera App

Posted on

Back to the Proposal Grind

I know I should be treating freelancing as a second job, working 10-20hrs per week to make ends meet. But I admit I forget about that a lot. It’s time once again to make that better.

My husband recently fell near his work and has been unable to work regular hours for the past month. Luckily, his workplace is covering him for much of the work time lost and subsequent surgery. However, January has been slow enough that my position is a drain on the store where I work. I have to drop to part time at best. I’m not complaining. It’s not my employer’s fault that January is slow. It simply renews the need to find bigger and better things for myself.

So I’ve been applying to jobs and spitting out proposals to the freelance winds. Mostly it comes back and splatters in my face. C’est la vie! I am proud of myself for taking it in stride and learning from past mistakes that it’s not personal. It takes a while to get established. I came late to the game somewhat and that’s my own cross to bear.

I love designing and I keep being a creative person no matter where I go from here.

Take it easy and remember to smile.

Posted on

Client Clarity

I’m trying to get back into design contests as practice for my skills. Sometimes, several in the last few weeks, I think clients simply don’t know what they want enough to really ask for a design they will like. One contest holder asked for a refund. Two others never picked a winner. It’s not like these contests are cheap at $300+. Or is that an amount most businesses can throw away? I know I can’t!

By the time this publishes, I’ll have been in Savannah, GA for my first anniversary celebration trip. I’m looking forward to it, but the work to get there has been brutal. It’s my own choice. I think it will be worth it in the end. A 4-day weekend after cramming 80 hours into only 9 days. My hard work is paying off. We all know how this goes. Hard work + learning new things = big payoff! My next post will probably be talking about my trip.

Until then, take it easy and remember to smile!

Posted on

Accomplished

What a great day! Work went great! And now I’m prepping for my 1 yr wedding anniversary with a trip to Savannah, GA. I’m feeling more comfortable as a someone in charge of production. I get to use all of my skills.

I have a new chance at being me. I can work digitally and physically. It’s not 3D printing or anything, but stores need window decals right? Company cars need logos on them. Truck drivers need to comply with DOT regulations and have their business license information on their trucks. Little girls need copies of their favorite shirt that accidentally got stained and ruined. Schools need branded uniforms. There’s a lot I get to see and do. Most graphic designers never work physically with printers and produce what they are designing. It’s an asset to my skills that I know how logos are used in the real world.

Trust me. If you need a logo get it in vector format as well as .jpg or .png. It will save you money down the road to have a vectors file that can be made as big or as small as you want! You could hire me – shameless plug- to make your logo because my pricing comes with any and all formats you could ever need. If you’ve read my blog you know what my qualifications are. 😉

Take it easy and remember to smile!

Posted on

Be Positive (Sometimes)

It was brought to my attention that perhaps I’ve made my experiences sound like I have a nightmare job. I didn’t mean it that way at all. I’ve had more good weeks than bad ones, but sometimes the good weeks go by the wayside because I’m too busy to try about them. If I hated my job, I wouldn’t stay. I’ve learned a lot and I have a positive future outlook overall. 

I’m also trying to focus more on my own creative work. You’ve  probably noticed a little of it. More “ads” and a new banner and brand. I’ve learned tons about branding at my day job. I think it’s made me a better designer for it. That’s ultimately why I agreed to work there in the first place, and why I stay despite some of what I’ve experienced. 

These are my experiences. I’ve learned from it. Maybe others will too. There is no blame here. If anything my job has gotten better and it means I can dedicate more time to my personal pursuits.

I finally got around to entering a contest on 99designs. Yay! I’ll share that design soon. My concept of a good logo has changed. I think it’s for the better too! 

Take it easy and remember to smile. 

Posted on

To Make or not to Make?

I hate Shakespeare’s work. I mean I only like adaptations. Sometimes the stories are good, but the language gets in the way. I don’t have time to sit down and watch something where the words are ones I know, but they are in such a convoluted and poetic order that I can’t understand the meaning of them. What does this have to do with design? That’s a good question with an interesting answer. Stay tuned!

I basically went to college to learn the language of visual arts and how to create them. Now, in my job, I’m learning the language of making. How to measure and make things with my hands that are physically present. I like it, and I enjoy the thrill of a hard job well done. But, I also love to create designs. I wish I was the designer and not the maker. I realize these two areas are not exclusive. Doing both is a boon most designers don’t ever get to experience. It’s possible to do both on a tiny, individual scale. Do you need a casual party invitation designed? Less than 100 printed? That’s great! I can do that myself on a home printer and it will be more custom and less work for you than buying a premade set from a store.

I like my job, but do I want to do it forever? I don’t know. Do I hate it as much as I hate Shakespeare? Nope. Certainly not. I can live with this and be happy I dare say!

Take it easy, and remember to smile!

Posted on

Le Sigh

I feel stupid a LOT these days. Maybe I needed a lesson in humility. I don’t think I know everything, but I don’t like discovering I’ve done something wrong that could have been prevented by better training or or own creativity in problem solving. Some days, though, I feel like an ignorant child. 

I want to learn new things. That’s the good part of all this. New skills means more marketable when I’m ready to find a new job. I’m not goo any everything. I’ll never been a jack of all trades. But I can try my best and do what I can. I don’t think I ever want to run my own print shop, but working in one shows me how my work might someday be used so I can avoid designs that won’t look good after printing. 

As for the things I feel stupid about, it’s not as bad as I make it sounds. How I feel is true, but it’s not like these are Earth-shattering mistakes. The business isn’t going to fold because of it or anything. I don’t think I’m that important! With a little luck and hard work I’ll be able to teach someone else to do what I do so no one will ever have to go through what I did!
Take it easy and remember to smile. 

Posted on

Branding

I work at a shop that does signage and branding as well as graphic design. That influence has led me to think that there’s a better way to embrace my name as a brand. You’ll notice that there’s a new profile picture and banner across my social media and web presence.

Let me know what you think. I’m open to feedback. My idea was to have it be bold and still have color as an accent. So I narrowed it down to black and two shades of green. If I ever need it in black and white I will likely have a single white stripe where the dark green is and the lighter shade will be black. That maintains the stripe effect while simplifying for one-color applications if needed. The M would be recognizeable on its own, which is a big plus!

Take it easy and remember to smile!

Posted on 2 Comments

deejay.photo


This design showcases the entertainment and event planning part of Ronnie’s business. The brief mentioned that the client wanted to see a design with foil in it, so I made my cards using the 877C Pantone swatch. Of course, the client could choose to have his cards foil stamped, which is more expensive. Either way, I included a mockup of the card so the client could see where the foil/metallic ink would go. The black area is what will be silver in the final design. The client also wanted the card to be two-sided so I put his contact information on the back. Since the logo was already a camera, I thought I’d stay away from photography related iconography. 

I chose to make this card tall instead of wide to emphasize the spotlight on the camera logo, which will be silver. It also affords the logo some much needed space. The client provided a logo, but I thought the lettering, especially the small lettering under the deejay.photo, would be too small when it came to print. I did a test print on my home printer and it bled fiercely. I know that professional printers would have much better detail in their prints, but why run the risk? I beefed up the typography while maintaining the weight proportions of the original.