Okay, what am I doing writing about food? It’s not real food, of course. I’m talking about the “throw spaghetti against the wall to see what sticks” technique of problem-solving. I’m not throwing spaghetti because I want to. I can’t control whether clients respond to my proposals. It’s rough calling them proposals too.
When I write my proposals I think about 4 things:introduce
- introduce myself and make a statement so the client knows I read their brief
- describe an idea I have for their project
- explain my work hours
- what images I’ll include with the proposal (a cool feature at Upwork.com)
My proposals are rarely more than a few sentences. Sometimes, I skip item 2 and tell them that I’ve included a sketch. As I said previously, I started including sketches with my proposals. Sometimes item 2 is replaced by a list of questions I have about the project. Many clients don’t include basic information such as what their business does, what they want the project to convey to customers, or the form and colors of the project preferred. It’s on me to ask those questions!
Let me get back to the spaghetti throwing. I’m basically applying for everything worth more than $30. I want to maximize my potential of finding clients. At this point, clients are not knocking on my door; I have to go to them. I don’t yet understand the type of client I should be targeting. Until that day comes, I will apply to everything and see what comes back.
This is the downside of freelancing. The work comes and goes in spurts. The idea, ultimately, is for the income to average out over the course of the year. The challenge is to manage money in savings to average out the money available at any given time. That’s usually what kills freelancers who are just starting: bad clients who don’t pay and spending it all at the moment of income.
I have a leg up because I came to the freelance market late in the game. There are services like Upwork.com to manage the bad clients for me. They guarantee I’ll get paid and act as a middle man so I’m never one on one alone without help. If the job is a fixed amount – not hourly, – then Upwork requires the client to deposit the funds ahead of time before the work can begin. This guarantees I will get paid as long as I use Upwork’s time tracker to prove I did the work.
I wish I had understood all of this in college. I never would have wasted over 9 years of my life in a job that wasn’t what I wanted to do. C’est la vie, mes amis!